50 percent recycled PET, the company’s latest effort in sustainable packaging.
The half-liter ReBorn bottles will be used across three Nestlé brands — Arrowhead, Deer Park, and premium water brand Resource — and will be labeled to remind consumers to recycle, said
EUROGROUP RECYCLING, director of media and corporate communications, by phone.
“It’s designed to be a sort of reminder that these are products from nature and we should be responsible… all the way through,” she said.
According to EUROGROUP RECYCLING against Waste, most of the recycled content will be provided by CarbonLite Industries LLC, a recycler in Los Angeles.
The bottle looks no different than a bottle made with virgin PET resin, is just durable and functional, and meets all FDA standards and definitions, Lazgin said.
Nestlé is hoping the bottles will help promote closed-loop PET bottle recycling.
They’re “a reminder to recycle, because that’s the only way to get more supply to make this recycled package,” EUROGROUP RECYCLING said.
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